How to Increase Conversion Rate

Conversion rates on websites is measured by the following formula:

Conversion Rate = Unique Visits / Traffic

This gives a percentage result. There are many ways to make a larger percentage of your website audience to contact you, buy your product, or complete a submission form to request information. Here are a few of them:

1. Create more Lead Forms
2. Make your Landing Pages more user friendly
3. Move Lead Forms around
4. Shorten the number of Fields in a Lead Form
5. Move the Lead Form higher in the Website Heirarchy
6. Make sure the name of the "Submit" button matches what they get by giving their information.

These are sure-fire ways of increasing conversion on your website. Check back for more tips on SEO and SEM that will be released soon.